(Image/Marketing Land)

Long Story Short
An excellent and concise read on E-Mail Marketing from Marketing Land…

"The reality is that relevant engagement happens when a personalized
message or content is provided to a tightly defined segment. When too
many emails are sent, and there’s no consideration of persona, buying
cycle or need, the relationship with the prospect is weakened."
Marry Wallace @Mum2FredW

Long Story Long
Read the entire article here

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