7 Billion Reasons Why Your Logo Is NOT Your Brand

A CBC News investigation is providing conclusive evidence that your brand may not be what you think it is. Repercussions from this report aired by Canada’s public broadcaster on March 6th are still being felt...

Simple Brands Are More Successful

Tim Cook, CEO of Apple, said, “This is the most focused company I know of, am aware of, or have any knowledge of. We say no to good ideas every day so that the...

Branding Like “The Great One”

If you’re contemplating or thinking at all about re-igniting and re-vamping your business and brand in 2017, consider this: If you’re going to dream about it, might as well dream big. And while you’re at it,...

A Mark Of Trust

If you have an opportunity to call your company a family business, do it. Customers trust family businesses more. The family business brand is a mark of trust. It may not be the reason why...

Overcome Customer Indifference

  One of the greatest obstacles to your brand is customer indifference. You may be passionate about your business and its capabilities, but that doesn’t mean anyone else cares. The majority of prospects that you come...

No Sleep ‘Till Niagara

Few things are more enjoyable than watching a young person struggle to overcome obstacles in pursuit of a worthy goal. This pursuit started with a single phone call to his mother. The conviction in the young...

The Story Within The Story Of Success

How do you measure, quantify and define what it takes to become a SUCCESS? Depends on who you ask. Richard is an otherwise ordinary, average guy who wound up doing a lot of asking. An extraordinary, way above...

Premature Price Conversations

  There’s a problem afflicting millions of companies every single year, Premature Price Conversations. Premature Price Conversations, like the other form of premature affliction, leaves both parties feeling underwhelmed, disappointed and maybe even a little embarrassed. It doesn’t...

HUGGABLE UNIVERSITY NOW OPEN! (With Love in the Business Air)

Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Many years ago, (1979 to be exact) Jim and Dawna paid close...

How To Make Customer Service A Brand Differentiator

Customer service is a point of pride for many organizations, but also a valuable brand differentiator. Zappos, for instance, treats customer service as its primary brand differentiator. Tony Hsieh, CEO of Zappos, said, “We decided...

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