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Rubber Band 2.0, What Are You Really Selling?

Do you need a product, service or offering that will dominate the landscape, obliterate your competition generate new sales? And so you should. However, have you taken a look at your current offerings, products and...
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Science Of Persuasion

  This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated...

The Future Of E-Commerce In Canada

  A Presentation by Keith Anderson at the RCC’s STORE2014 were riveted by his frank and down to earth observations on The State and Future if E-Commerce in Canada. His assumptions for the future: Ecommerce will grow...

How Mobile Was Cyber Monday 2014?

  Mobile's share of Cyber Monday online retail traffic hit 41%. Find out more in an in-depth breakdown from our Friends at eMarketer ...

Facebook: Friend or Foe?

  Upon its creation Facebook, and the free marketing tools associated with it, were many a business's best friend. However, in light of recent changes - namely, that the services offering in terms of Facebook...
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Shinola, Makes It Easy To Tell Their Story

Always make it easy to tell your story. This way others can get just as excited and tell it to. If your product or service isn't generating any buzz, you've got a problem. Shinola...
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Peel Billboard Reveal Effects Of Burt’s Bees Products

Trending News: Burt's Bees Creates Buzz... Why Is This Important? How would you convey the moisturizing effects of a product? Burt's Bees take a clever approach. Long Story Short An innovative crowd-sourced billboard for Burt's Bees used to promote its...

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