Overcome Customer Indifference

  One of the greatest obstacles to your brand is customer indifference. You may be passionate about your business and its capabilities, but that doesn’t mean anyone else cares. The majority of prospects that you come...

The Story Within The Story Of Success

How do you measure, quantify and define what it takes to become a SUCCESS? Depends on who you ask. Richard is an otherwise ordinary, average guy who wound up doing a lot of asking. An extraordinary, way above...

Premature Price Conversations

  There’s a problem afflicting millions of companies every single year, Premature Price Conversations. Premature Price Conversations, like the other form of premature affliction, leaves both parties feeling underwhelmed, disappointed and maybe even a little embarrassed. It doesn’t...

Fans Vs Followers: Is Your Social Network Buying?

If your brand quit social media tomorrow would anyone care? Would anyone even notice? We’ve been led to believe that social media is important. According to comScore, consumers spend nearly 20% of their online time...

When Angels Speak

With origins in the Greek language, the word ‘archangel’ literally means chief angel. Judaism, Islam and most Christians recognize Michael and Gabriel as archangels. Roman Catholics have added Raphael to the list of high-ranking angels...

Give Your Customers Time And Control

“Time” and “control” are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty. “Busy” is the common response to...

Marketing Mistakes Like A Mannequin Challenge

By now, you’ve seen the mannequin challenge. Everyone freezes in action poses, and in a silent, frozen way, enacts a scene. Whether it be a Christmas Dinner scene or a sporting event, there have been some really great...

Introducing Brian Scudamore And 1-800-GOT-JUNK?

WTF – Willing to Fail Introducing Brian Scudamore, 1-800-GOT-JUNK? and O2E Brands Sometimes great businesses are developed out of necessity, like when you need to make enough extra cash to pay for college. This is the...

A Book Summary, Contagious: Why Things Catch On

Many different things ‘catch on’: diets, fashion trends, management techniques. These are all examples of social epidemics — events where products, ideas, or behaviors spread through a population. They start with a small set...

Why Don’t Canadian Schools And Universities Teach Sales?

Sales. Sales rep. Salesman. To attract people to the profession, many companies have removed the word completely from sales titles, referring to the sales role as “business development representative” or “account manager.”

POPULAR

IN CASE YOU MISSED IT