The Future Of Social Media Marketing

Long Story Short Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing...

Marketing Mistakes Like A Mannequin Challenge

By now, you’ve seen the mannequin challenge. Everyone freezes in action poses, and in a silent, frozen way, enacts a scene. Whether it be a Christmas Dinner scene or a sporting event, there have been some really great...

MRC In Talks With Facebook About Auditing Its Metrics

The marketing industry's Media Rating Council has held recent talks with Facebook about auditing its measurement methodologies, which have come under scrutiny following the company's own admission that some of its numbers have been...
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Are You Are Hiring the Wrong Person for Social

Would you hire a dentist to remove your gallbladder? Why not?! Dentists went to medical school, right? Anatomy is anatomy, no? How about hiring a tax auditor to invest your money for you? Sure, there may be...
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How To Make A Splash In Social Media

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Breaking Free Of The 30-Second Spot

One of the legacy ideas left over from the industrial era is the idea that video content should be under 3-minutes long. Time and time again, I hear from brands and agencies that they...

Changes In SEO [Infographic]

(Infographic/HubSpot) This Article Is Proudly Sponsored By The Cohort Report. Providing Real-Time Analytics Dashboards & AI Driven Reporting. It's Time Your Spreadsheets Told Their Story... East Coast Entrepreneur Is Free Thanks To Our Partners & Sponsors

Shopify’s Dan Fricker On How To Truly Value Social Media Marketing

Long Story Short: An interview of Dan Fricker, Social Media Lead at Shopify by Canadian Business. A quick read worth the time. "There’s this pressure to determine the infamous ROI of social, and yet when you...

Facebook Gives Small Businesses A Social Media 101 In St. John’s

Long Story Short A few of the brains behind the internet juggernaut known as Facebook were in St. John's Monday, to share some social media savvy with small businesses. "It's really to be able to meet...

Are Your Competitors Upstaging You On Social Media? Here’s What To Do

Long Story Short "The main goal of social media marketing is to capture the attention of your target market, and build a reputation for yourself so you can be seen as a thought leader in...

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