Mike Holland

Mike Holland

Resourceful Redneck
Riverview, N.B.


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About Mike Holland:

Farm raised in rural New Brunswick, Holland has translated his life long love of the outdoors into a business that sells a line of unique outdoor gear.  He has used his own experience in the wild to bring forth a line of products that will save outdoors people time, save them money and give them an edge as they enjoy their adventures in the field.

“The person who SEE’S the opportunity is the person who will SEIZE the opportunity!”

He’s not the only one that thinks so. Resourceful Redneck was successful in their 2015 appearance on Dragon’s Den.  Their products currently sell at retail locations from Manitoba to Nova Scotia and online throughout North America! Resourceful Redneck is also becoming a launch pad for other inventors of outdoor gear to sell their products as well.  “I know I’m not the only person with great ideas and I want other people like me to know that Resourceful Redneck is more than a place to buy products, but also a way to make their inventions a reality.”  Says Holland.

Holland is hoping to redefine the word “Redneck” as one that indicates innovative and resourceful thinking when it comes to solving problems when there are no instruction manuals in sight.